Develop and implement e-business strategies that align with the Bank’s objectives and support local market needs, focusing on digital channel growth and optimization.
Collaborate with subsidiaries to identify growth opportunities and prioritize initiatives for e-commerce, mobile banking, and other digital services, while tailoring solutions to unique market requirements.
Set targets for digital adoption, customer engagement, and revenue growth, and oversee the roll-out and optimization of digital products and services.
Ensure user experience, functionality, and accessibility of digital offerings meet market expectations by working with product and technology teams, and implementing improvements based on performance data, user feedback, and industry standards.
Drive digital adoption and usage through customer onboarding, education, and engagement programs, leveraging insights to deliver personalized, customer-centric experiences that enhance satisfaction and loyalty.
Track and analyze e-business KPIs, such as traffic, conversion rates, and revenue, regularly assessing and optimizing strategies with data-driven adjustments.
Develop and execute the bank's cards strategy, ensuring compliance with local and international regulations, while driving business development and marketing of card products.
Collaborate with marketing teams to design and implement campaigns that promote digital channels and incentivize online interactions.
Manage manpower and resource plans for the unit, and support the career development of direct reports, including training in line with key performance indicators.
Conduct market research to stay informed of technology trends, customer preferences, and competitive digital offerings, identifying opportunities for continuous innovation.
Facilitate knowledge-sharing and best practices across subsidiaries to enhance digital capabilities and drive growth, while maintaining a consistent yet adaptable regional approach.
Perform other duties as assigned by the Group Head, Channels
Requirements
Excellent customer relationship development / management
Proven experience in driving digital adoption and user engagement through e-commerce, mobile, or other online channels.
Strong analytical skills and experience with performance metrics, data analysis, and reporting.
Proficiency in digital marketing, e-commerce platforms, and web / mobile analytics tools.
Knowledge of the digital landscape and consumer behavior in African markets.
Experience with digital banking, fintech, or e-commerce platforms.
Strong project management and stakeholder engagement skills.
Multilingual capabilities relevant to African markets (e.g., French, Portuguese).
Excellent customer relationship development / management
Proven experience in driving digital adoption and user engagement through e-commerce, mobile, or other online channels.
Strong analytical skills and experience with performance metrics, data analysis, and reporting.
Proficiency in digital marketing, e-commerce platforms, and web / mobile analytics tools.
Knowledge of the digital landscape and consumer behavior in African markets.
Experience with digital banking, fintech, or e-commerce platforms.
Strong project management and stakeholder engagement skills.
Multilingual capabilities relevant to African markets (e.g., French, Portuguese).
First degree in any discipline. A Masters and / or other professional qualification will be an added advantage
Minimum of 15 years relevant experience in the Banking Industry and a minimum of 3 years Relevant experience in experience in e-business, digital strategy, or product management
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Africa • Accra, Greater Accra Region, GH
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