Content Marketing Manager
CareerbuddyAccra, Greater Accra, Ghana13 hours ago
Job type
- Quick Apply
Job descriptionYou will define the end-to-end content marketing strategy, ensuring content supports goals across awareness, lead generation , and sales. You will develop the editorial calendar for all channels, including the company blog, website, email, and social media. You will conduct continuous keyword research, identifying content gaps, and implementing best practices to maximize organic traffic and exposure. You will lead the creation, editing, and production of high-quality, long-form content. You will schedule and publish posts, ensuring consistent and timely updates. You will monitor and respond to comments, messages, and mentions, fostering positive engagement with our community. You will build and nurture a vibrant community of creators and entrepreneurs using the company’s products. You will organize and host virtual events, live sessions, and Q&A sessions to engage with the community. You will gather feedback from users and collaborate with the product team to implement improvements based on community insights. You will track, analyze, and interpret performance metrics across all content channels (traffic, conversions, time-on-page, social engagement). You will provide regular, data-driven reports on content ROI and performance to refine strategies and optimize content for better results. You will stay updated with the latest social media and SEO trends and platform algorithms, using this knowledge to maintain competitive content advantages. You will work closely with the Product team to gather insights for product content, testimonials, and feature announcements. You will collaborate with the Sales team to create essential sales enablement materials and content tailored to specific stages of the funnel. You will partner with the Design team to ensure cohesive branding and messaging across all digital media assets. You will oversee community management on social channels, gathering user feedback to inform future content and product improvements. Achieving measurable growth in organic web and social media traffic, attributed to optimized and trending video content. Maintaining a consistent and positive brand voice across all digital channels. Providing data-driven reports that clearly track social media performance and community growth, using insights to refine and optimize future content strategies. Proven experience as a Content Marketing Manager or similar strategic role, ideally with experience managing both long-form and short-form video content. Demonstrated expertise in SEO and content optimization techniques for driving organic growth. Proficiency in video shooting and editing (using tools such as Adobe Premiere Pro, Final Cut Pro, or similar software). Excellent understanding of social media algorithms, trends, and best practices (Instagram, TikTok, X). Strong analytical skills, with experience using Google Analytics / Search Console and social media analytics tools. Exceptional communication skills, both written and verbal, with a knack for brand storytelling. Ability to work independently, manage multiple projects simultaneously, and adhere to strict production timelines.
Our client is seeking a Content Marketing Manager to join their team. The ideal candidate blends strategic thinking with hands-on execution, and is capable of leading multiple channel content creation and optimizing it for maximum exposure and conversion.
Who are we looking for?
- You are an experienced content strategist who can take ownership of the entire content lifecycle and align it with broader business and sales goals.
- You are proficient in researching key terms, identifying content gaps, and driving measurable organic traffic growth.
- You are capable of both producing high-quality written content and executing multimedia content for social platforms.
- You are able to track and analyze metrics across all content types (web, blog, social) and use data-driven insights to refine strategy and optimize performance.
- You possess strong communication skills, effectively working with Product, Sales, and Design teams to gather materials and ensure cohesive messaging.
- You are able to analyze brand positioning and consumer insights to maintain consistency and ensure alignment with the brand's vision.
Key Responsibilities
Content Creation
Social Media Management
Community Management
Analytics, Reporting & Optimization
Cross-Functional Collaboration
What Success looks like...
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Marketing Manager • Accra, Greater Accra, Ghana
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