Rendeavour is an urban land developer with a total land bank in excess of 12,000 ha across Nigeria, Kenya, Ghana, Zambia, and the DRC. Rendeavour is developing city-scale mixed-use sites.
Appolonia, a partnership between Rendeavour, Africa’s leading urban land developer, and local communities, is a fully master- planned, mixed-use, and mixed-income urban development in the Greater Accra Metropolitan.
To further strengthen its brand and digital presence, Appolonia City is seeking a dynamic Social Media Associate to manage social media strategy, content creation, audience engagement, and media buying for digital campaigns.
Position Overview
We are seeking a highly skilled Social Media Associate with deep expertise in digital media buying , programmatic advertising, and performance-driven campaigns. The ideal candidate will have a strong command of paid social strategies, geofencing, audience targeting, and ROI optimization across platforms like Meta (Facebook / Instagram), Google Ads, LinkedIn, TikTok, and programmatic DSPs .
Key Responsibilities
- Plan, execute, and optimize paid social, search (SEO & SEM) and programmatic media campaigns to drive conversions, leads, and brand awareness.
- Manage digital media budgets across platforms, ensuring efficient spend and maximum ROI.
- Leverage programmatic advertising tools (DSPs, DMPs) and geofencing for hyper-targeted campaigns.
- Conduct A / B testing, audience segmentation, and bid strategy adjustments to improve performance.
- Analyze campaign metrics (CPM, CPC, CPA, ROAS) and provide data-driven recommendations.
- Stay ahead of industry trends in digital media buying, ad tech, and emerging platforms.
- Collaborate with creative teams to develop high-converting ad creatives and landing pages.
- Prepare and provide detailed regular reports for the Marketing and Communications Manager.
- Write and create engaging digital content.
Requirements
Skills and Experience
5+ years of hands-on experience in digital media buying and paid social advertising.Deep expertise in programmatic advertising (RTB, DSPs) and geofencing .Proficiency in Meta Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, and Google Analytics .Strong understanding of performance marketing KPIs (CTR, CPM, CPA, ROAS, LTV) .Experience with tracking pixels, UTM parameters, and conversion attribution .Ability to analyze large datasets and optimize campaigns in real-time.Knowledge of lookalike audiences, retargeting, and CRM-based targeting .