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Social Media Associate

Social Media Associate

Appolonia CityAccra, Greater Accra Region, GH
30+ days ago
Job type
  • Quick Apply
Job description

Rendeavour is an urban land developer with a total land bank in excess of 12,000 ha across Nigeria, Kenya, Ghana, Zambia, and the DRC. Rendeavour is developing city-scale mixed-use sites.

Appolonia, a partnership between Rendeavour, Africa’s leading urban land developer, and local communities, is a fully master- planned, mixed-use, and mixed-income urban development in the Greater Accra Metropolitan.

To further strengthen its brand and digital presence, Appolonia City is seeking a dynamic Social Media Associate to manage social media strategy, content creation, audience engagement, and media buying for digital campaigns.

Position Overview

We are seeking a highly skilled  Social Media Associate  with deep expertise in  digital media buying , programmatic advertising, and performance-driven campaigns. The ideal candidate will have a strong command of paid social strategies, geofencing, audience targeting, and ROI optimization across platforms like  Meta (Facebook / Instagram), Google Ads, LinkedIn, TikTok, and programmatic DSPs .

Key Responsibilities

  • Plan, execute, and optimize paid social, search (SEO & SEM) and programmatic media campaigns to drive conversions, leads, and brand awareness.
  • Manage digital media budgets across platforms, ensuring efficient spend and maximum ROI.
  • Leverage programmatic advertising tools (DSPs, DMPs) and geofencing for hyper-targeted campaigns.
  • Conduct A / B testing, audience segmentation, and bid strategy adjustments to improve performance.
  • Analyze campaign metrics (CPM, CPC, CPA, ROAS) and provide data-driven recommendations.
  • Stay ahead of industry trends in digital media buying, ad tech, and emerging platforms.
  • Collaborate with creative teams to develop high-converting ad creatives and landing pages.
  • Prepare and provide detailed regular reports for the Marketing and Communications Manager.
  • Write and create engaging digital content.

Requirements

Skills and Experience

  • 5+ years of hands-on experience in  digital media buying  and paid social advertising.
  • Deep expertise in  programmatic advertising (RTB, DSPs)  and  geofencing .
  • Proficiency in  Meta Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, and Google Analytics .
  • Strong understanding of  performance marketing KPIs (CTR, CPM, CPA, ROAS, LTV) .
  • Experience with  tracking pixels, UTM parameters, and conversion attribution .
  • Ability to analyze large datasets and optimize campaigns in real-time.
  • Knowledge of  lookalike audiences, retargeting, and CRM-based targeting .
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    Social Media • Accra, Greater Accra Region, GH