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Director of Marketing and Business Development at Eco-Me africa

Jobs in GhanaGhana

30+ days ago

Job description

Job Title : Director of Marketing & Business Development

Location : Accra, Ghana

Employment Type : Full-time

About Eco-Me Africa

Eco-Me Africa is a fast-growing social enterprise committed to empowering women, advancing menstrual health, and promoting sustainable, eco-friendly products. Our flagship brand, EcoPeriod , provides reusable menstrual pads and other sustainable products, tackling period poverty and driving environmental impact across Ghana and beyond.

As we scale, we seek a dynamic and visionary Director of Marketing & Business Development to lead Sales and Marketing, drive Strategic Partnerships, and spearhead Digital Marketing & Communications to fuel our mission and accelerate business growth.

Role Summary

We are looking for a highly strategic, results-driven, and innovative leader to oversee our sales and marketing efforts, partnership development, and digital communications strategy . This role will be instrumental in expanding Eco-Me Africa’s customer base, securing high-value partnerships, and enhancing brand visibility through innovative marketing strategies . The Director will work closely with the CEO and cross-functional teams to scale revenue, strengthen brand positioning, and expand market reach across Ghana and West Africa .

Key Responsibilities 1. Sales and Marketing Strategy

Develop and execute a comprehensive sales and marketing strategy to increase brand awareness, drive customer acquisition, and maximize revenue.
Identify new markets, customer segments, and innovative sales channels to grow B2B, B2G, and B2C sales .
Establish and Oversee the performance of the Eco-Diva sales agents, ensuring they have the tools, training, and motivation to scale grassroots sales and community engagement .
Develop data-driven marketing campaigns , including digital and traditional marketing efforts, to improve customer engagement and brand recognition.
Monitor sales performance, track KPIs, and refine strategies for consistent growth.

2. Strategic Partnership Development

Identify and cultivate partnerships with corporations, NGOs, government agencies, retail distributors, and development organizations.

Drive the development and execution of corporate social responsibility (CSR) partnerships , unlocking bulk sales and donation-based initiatives.

Negotiate and secure strategic collaborations that align with Eco-Me Africa’s mission, ensuring long-term growth and sustainable impact .

Represent Eco-Me Africa at conferences, trade shows, and industry events to expand our network and attract funding opportunities.

3. Digital Marketing & Communications

Develop and lead a robust digital marketing strategy leveraging social media, SEO, content marketing, and paid advertising to increase brand awareness and customer acquisition.

Oversee content creation for website, blogs, email campaigns, and social media platforms to enhance brand storytelling and engagement.

Manage public relations and media outreach , positioning Eco-Me Africa as a leading voice in sustainability, menstrual health, and social entrepreneurship.

Implement performance marketing techniques (Google Ads, social media ads, influencer collaborations) to maximize ROI on digital campaigns.

Use analytics tools to track, measure, and optimize marketing efforts, ensuring high engagement and conversion rates.

4. Leadership & Team Development

Lead and mentor a high-performing Sales & Marketing team , setting clear objectives and fostering a culture of innovation and excellence.

Collaborate with cross-functional teams to ensure alignment between marketing, product development, and sales strategies.

Provide regular reports to the CEO and executive team , offering insights, recommendations, and data-driven strategies for business growth.

Qualifications & Experience Must-Have :

Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field .

5+ years of leadership experience in sales, marketing, business development, or partnerships, preferably in FMCG, social enterprises, or sustainability-focused organizations.

Proven track record in developing and executing successful sales and marketing strategies with measurable impact.

Experience in digital marketing, performance marketing, and content strategy to drive brand awareness and lead generation.

Strong network and experience in building strategic partnerships with corporate organizations, NGOs, and government institutions .

Exceptional leadership, negotiation, and public speaking skills , with the ability to represent Eco-Me Africa at high-level meetings and conferences.

Proficiency in data analysis, CRM tools, and marketing analytics platforms to measure campaign performance and sales growth.

Preferred Qualifications :

Experience in sustainability, menstrual health, or consumer goods industries is a plus.

Hands-on experience in social impact marketing or cause-based campaigns .

Ability to work in a fast-paced, high-impact environment while managing multiple priorities.

Compensation & Benefits

Competitive Salary + Stock Option Availability

Purpose-Driven Work : Be part of a mission-driven organization making a tangible impact.

Career Growth : Work on high-impact projects and grow within an expanding organization.

Collaborative Environment : Join a team of passionate changemakers dedicated to empowering women and driving sustainability.

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Director Development • Ghana