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Sales Supervisor or Sales Manager
BusinessGhana, Ghana12 days ago
Job descriptionMonitor daily sales activities, ensure adherence to route plans, and drive target achievement. Conduct daily and weekly performance reviews and provide on-the-job training where necessary. Develop and implement monthly and quarterly sales plans in line with company goals. Allocate sales targets to team members and ensure optimal route coverage and customer penetration. Collaborate with the marketing team to roll out promotional campaigns and pricing strategies. Identify and pursue opportunities to expand into new markets and territories. Build and maintain strong relationships with key distributors, retailers, wholesalers, and institutional buyers. Monitor customer satisfaction and resolve escalated complaints or issues promptly. Track sales data, analyze trends, and provide weekly and monthly performance reports to management. Monitor team members’ sales performance, cash remittance, stock movements, and customer coverage. Ensure accurate and timely reporting of field activities and market intelligence. Ensure that sales team members are properly loaded with stock and that stock reconciliation is done daily. Work closely with warehouse and logistics teams to manage stock distribution efficiently. Prevent stockouts, product expiries, and pilferage through effective planning and oversight. Ensure adherence to company policies, SOPs, and ethical standards in all field operations. Conduct routine audits and field visits to ensure compliance with cash handling and customer service procedures. Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus). Minimum of 4–6 years of experience in sales, with at least 2 years in a supervisory or managerial capacity within the Experience in the detergent, soap, or household products industry is an added advantage. Strong leadership, team management, and field coaching skills. Proficiency in sales performance metrics and reporting tools. Sound knowledge of the local market and strong customer network. Valid driver’s license and willingness to travel extensively within the assigned region. Strategic thinking and planning Team leadership and motivation Excellent communication and negotiation Data-driven decision-making Results orientation and accountability Problem-solving and conflict resolution Working Conditions : Field supervision and occasional travel to key markets, retail hubs, and customer locations. Fast-paced environment with performance-based targets and responsibilities.
Degree
Department : Sales
Reports To : Sales / Branch Manager
Employment Type : Full Time, Shift-Based
Location : Kumasi
Job Summary :
This role involves supervising a team of field sales agents, managing daily sales activities,
executing strategic sales plans, and ensuring consistent achievement of revenue targets.
The ideal candidate will have strong leadership skills, an in-depth knowledge of FMCG sales processes,
and the ability to drive growth across both traditional retail and open markets.
Key Responsibilities :
1. Team Leadership and Supervision
- Lead, coach, and motivate the field sales team (van sales agents, open market sales executives,
and institutional sales reps).
2. Sales Planning and Execution
3. Market Development and Customer Relationship Management
4. Sales Monitoring and Reporting
5. Inventory and Stock Management
6. Compliance and Company Policy Enforcement
Qualifications and Requirements :
FMCG sector.
Key Competencies :
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Sales Manager • , Ghana
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