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Sales Supervisor or Sales Manager

Sales Supervisor or Sales Manager

BusinessGhana, Ghana
14 days ago
Job description

Degree

Department : Sales

Reports To : Sales / Branch Manager

Employment Type : Full Time, Shift-Based

Location : Kumasi

Job Summary :

This role involves supervising a team of field sales agents, managing daily sales activities,

executing strategic sales plans, and ensuring consistent achievement of revenue targets.

The ideal candidate will have strong leadership skills, an in-depth knowledge of FMCG sales processes,

and the ability to drive growth across both traditional retail and open markets.

Key Responsibilities :

1. Team Leadership and Supervision

  • Lead, coach, and motivate the field sales team (van sales agents, open market sales executives,

and institutional sales reps).

  • Monitor daily sales activities, ensure adherence to route plans, and drive target achievement.
  • Conduct daily and weekly performance reviews and provide on-the-job training where necessary.
  • 2. Sales Planning and Execution

  • Develop and implement monthly and quarterly sales plans in line with company goals.
  • Allocate sales targets to team members and ensure optimal route coverage and customer penetration.
  • Collaborate with the marketing team to roll out promotional campaigns and pricing strategies.
  • 3. Market Development and Customer Relationship Management

  • Identify and pursue opportunities to expand into new markets and territories.
  • Build and maintain strong relationships with key distributors, retailers, wholesalers, and institutional buyers.
  • Monitor customer satisfaction and resolve escalated complaints or issues promptly.
  • 4. Sales Monitoring and Reporting

  • Track sales data, analyze trends, and provide weekly and monthly performance reports to management.
  • Monitor team members’ sales performance, cash remittance, stock movements, and customer coverage.
  • Ensure accurate and timely reporting of field activities and market intelligence.
  • 5. Inventory and Stock Management

  • Ensure that sales team members are properly loaded with stock and that stock reconciliation is done daily.
  • Work closely with warehouse and logistics teams to manage stock distribution efficiently.
  • Prevent stockouts, product expiries, and pilferage through effective planning and oversight.
  • 6. Compliance and Company Policy Enforcement

  • Ensure adherence to company policies, SOPs, and ethical standards in all field operations.
  • Conduct routine audits and field visits to ensure compliance with cash handling and customer service procedures.
  • Qualifications and Requirements :

  • Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
  • Minimum of 4–6 years of experience in sales, with at least 2 years in a supervisory or managerial capacity within the
  • FMCG sector.

  • Experience in the detergent, soap, or household products industry is an added advantage.
  • Strong leadership, team management, and field coaching skills.
  • Proficiency in sales performance metrics and reporting tools.
  • Sound knowledge of the local market and strong customer network.
  • Valid driver’s license and willingness to travel extensively within the assigned region.
  • Key Competencies :

  • Strategic thinking and planning
  • Team leadership and motivation
  • Excellent communication and negotiation
  • Data-driven decision-making
  • Results orientation and accountability
  • Problem-solving and conflict resolution Working Conditions :
  • Field supervision and occasional travel to key markets, retail hubs, and customer locations.
  • Fast-paced environment with performance-based targets and responsibilities.
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    Sales Manager • , Ghana