Degree
Department : Sales
Reports To : Sales / Branch Manager
Employment Type : Full Time, Shift-Based
Location : Kumasi
Job Summary :
This role involves supervising a team of field sales agents, managing daily sales activities,
executing strategic sales plans, and ensuring consistent achievement of revenue targets.
The ideal candidate will have strong leadership skills, an in-depth knowledge of FMCG sales processes,
and the ability to drive growth across both traditional retail and open markets.
Key Responsibilities :
1. Team Leadership and Supervision
- Lead, coach, and motivate the field sales team (van sales agents, open market sales executives,
and institutional sales reps).
Monitor daily sales activities, ensure adherence to route plans, and drive target achievement.Conduct daily and weekly performance reviews and provide on-the-job training where necessary.2. Sales Planning and Execution
Develop and implement monthly and quarterly sales plans in line with company goals.Allocate sales targets to team members and ensure optimal route coverage and customer penetration.Collaborate with the marketing team to roll out promotional campaigns and pricing strategies.3. Market Development and Customer Relationship Management
Identify and pursue opportunities to expand into new markets and territories.Build and maintain strong relationships with key distributors, retailers, wholesalers, and institutional buyers.Monitor customer satisfaction and resolve escalated complaints or issues promptly.4. Sales Monitoring and Reporting
Track sales data, analyze trends, and provide weekly and monthly performance reports to management.Monitor team members’ sales performance, cash remittance, stock movements, and customer coverage.Ensure accurate and timely reporting of field activities and market intelligence.5. Inventory and Stock Management
Ensure that sales team members are properly loaded with stock and that stock reconciliation is done daily.Work closely with warehouse and logistics teams to manage stock distribution efficiently.Prevent stockouts, product expiries, and pilferage through effective planning and oversight.6. Compliance and Company Policy Enforcement
Ensure adherence to company policies, SOPs, and ethical standards in all field operations.Conduct routine audits and field visits to ensure compliance with cash handling and customer service procedures.Qualifications and Requirements :
Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).Minimum of 4–6 years of experience in sales, with at least 2 years in a supervisory or managerial capacity within theFMCG sector.
Experience in the detergent, soap, or household products industry is an added advantage.Strong leadership, team management, and field coaching skills.Proficiency in sales performance metrics and reporting tools.Sound knowledge of the local market and strong customer network.Valid driver’s license and willingness to travel extensively within the assigned region.Key Competencies :
Strategic thinking and planningTeam leadership and motivationExcellent communication and negotiationData-driven decision-makingResults orientation and accountabilityProblem-solving and conflict resolution Working Conditions :Field supervision and occasional travel to key markets, retail hubs, and customer locations.Fast-paced environment with performance-based targets and responsibilities.