Digital and Social Media Manager

Description

Hello Future Digital and Social Media Manager

Welcome to First National Bank Ghana, the home of the #Changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.

As part of our talent team in Marketing and Corporate Communication, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now's the time to imagine your potential in a team where experts come together and ignite effective change.

Your core duties will be to help business achieve the revenue, market share, customer, business and profit objectives for a relevant portfolio or focus area by effectively executing digital marketing strategies across appropriate channels by way of relevant campaigns and ongoing advice, insights and support.

Are you someone who can :

Develop and manage professional relationships with third party suppliers / partners and oversee final delivery and standards of said suppliers / partners, as guided by centre marketing guidance and governance

Develop and manage relationships with business through professional partnership and provision of specialist support and advice to maximise the influence and impact of the digital marketing function

Design and develop the relevant integrated digital portfolio marketing plans that ultimately result in profitable growth of the portfolio

Manage and / or give input into digital channel delivery on all digital campaigns, including landing pages, user experience optimisation and input into sales fulfilment processes

Conduct competitor benchmarking and research and evaluate customer research including social media reporting, market conditions and competitor data to be used as input to the digital marketing strategy

Drive the implementation of best practices, frameworks and processes to ensure delivery against digital

segment and digital channel strategies

Give input into, promote and apply professional and franchise digital media standards, practices and

governance which are aligned to the segment marketing strategy

Documents and disseminate key insights from key digital marketing initiatives to ensure continuous learnings in line with group processes and frameworks

Actively seeks ways to improve efficiency and effectivity of focused and integrated digital marketing campaigns, activities and projects

Continuously report on key performance outcomes and deliverables, and drive optimization opportunities across media and channels

Continuously assess own performance, seek timely and clear feedback and request development where

appropriate

Plan and manage performance, skills development, employment equity, talent and culture of team in order to improve innovation, achieve efficiencies and increase competencies

Serve as an active member of the digital marketing community through partnership with colleagues,

driving collaboration and integrating deliverables to optimize the impact of an integrated marketing approach on the relevant customer segment

You will be an ideal candidate if you have :

The relevant degree

At least 5 years relevant experience

You will have access to :

Opportunities to network and collaborate

A challenging working environment

Opportunities to innovate

We can be a match if you are :

Adaptable and curious

Thrive in a collaborative working environment

Apply now if you are interested in taking the next step. We look forward to engaging with you.

Post

LI-AC1

Job Details

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

21 / 07 / 25

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.