We are looking for a results-driven Marketing Manager to lead our marketing initiatives and play a key role in driving our brand’s growth and visibility. This position offers an exciting opportunity to strategize, execute, and optimize marketing efforts across various channels while working closely with a dynamic team to achieve organizational goals. Key Responsibilities : Strategic Planning : Develop and implement comprehensive marketing plans that align with business objectives and drive revenue growth. Campaign Management : Lead the creation and execution of campaigns across digital, social media, email, and traditional marketing channels. Brand Development : Strengthen brand positioning through consistent messaging and innovative strategies. Market Analysis : Conduct research to understand market trends, customer preferences, and competitor activity to inform marketing decisions. Performance Tracking : Monitor and analyze the effectiveness of marketing initiatives using KPIs and ROI metrics, providing actionable insights for improvement. Team Leadership : Build, manage, and mentor a high-performing marketing team, fostering collaboration and creativity. Budget Management : Oversee the marketing budget, ensuring effective allocation and tracking of resources. Collaboration : Work cross-functionally with sales, product development, and external agencies to ensure alignment in achieving company goals. Event Coordination : Represent the company at industry events, trade shows, and promotional activities to enhance visibility. Qualifications & Experience : Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred). Minimum of 5 years of experience in marketing, with at least 2 years in a leadership or management role. Expertise in digital marketing, including SEO, SEM, PPC, social media, and analytics platforms. Strong leadership and team-building skills. Proven ability to analyze data and translate insights into actionable strategies. Excellent communication, presentation, and organizational skills. Creativity with a keen eye for detail and a passion for innovation. Why Join Us? Opportunity to lead impactful projects in a dynamic environment. Collaborative culture that values innovation and growth. Competitive compensation and benefits package. Application Process : If you’re excited to take on this challenge and grow with us, send your resume and cover letter.
Marketing Manager • Accra