1. Bachelor’s degree in Marketing, Communications, Business Administration, or a related field 2. Minimum 3-5 years of progressive experience in marketing roles, with at least 2 years in a managerial or leadership capacity
JOB OVERVIEW
A reputable company at the forefront of renewable energy solutions specializing in solar home systems and electric mobility is seeking an experienced and innovative Marketing Manager to lead its marketing function. The ideal candidate will possess a strong background in strategic marketing, deep familiarity with the renewable energy and clean tech space, and a proven track record of delivering results through multi-channel
campaigns. This role is responsible for driving brand awareness, customer acquisition, and market growth through data-driven strategies and creative execution. The Marketing Manager will play a key role in shaping the company's market presence and reputation while supporting the commercial team with effective tools, campaigns, and insights to grow sales and market share.
RESPONSIBILITIES
Strategic Planning & Leadership
- Develop and lead the execution of integrated marketing strategies to drive brand awareness, product adoption, and customer loyalty
- Conduct market research to identify trends, customer needs, and opportunities for product positioning
- Define and communicate the company’s value proposition and competitive differentiation across all channels
- Develop marketing plans aligned with business objectives, including B2B and B2C strategies
Campaign Management
Plan, manage, and execute digital and traditional marketing campaigns, including content marketing, email campaigns, paid media, and influencer collaborationsOversee brand messaging across platforms to ensure consistency and impactDevelop product launch strategies in collaboration with sales and product teamsDigital Marketing & Content
Manage the company’s digital footprint including website, SEO / SEM, social media, and online advertisingOversee the development of marketing assets including brochures, newsletters, videos, presentations, and case studiesUse analytics tools (Google Analytics, Meta Ads, LinkedIn Campaign Manager, etc.) to track performance and optimize campaignsTeam & Budget Management
Lead and mentor a small marketing team or external consultants as requiredManage the marketing budget and ensure effective allocation of resources for maximum ROICoordinate with external agencies, media outlets, and creative partners as neededStakeholder Engagement
Work closely with internal teams including Sales, Product Development, and Customer Service to align marketing initiativesBuild and maintain strong relationships with key partners, community organizations, industry groups, and media professionalsRepresent the company at industry events, trade shows, and speaking engagements when requiredREQUIREMENTS
Bachelor’s degree in Marketing, Communications, Business Administration, or a related fieldMinimum 3-5 years of progressive experience in marketing roles, with at least 2 years in a managerial or leadership capacityIndustry experience in renewable energy, solar technology, clean mobility, or similar sectors is requiredStrong understanding of modern marketing principles, digital marketing trends, branding, and market segmentationProven experience in developing and executing strategic marketing plans with measurable successProficiency in CRM platforms (e.g., HubSpot, Salesforce), CMS tools (e.g., WordPress), and analytics platformsExcellent leadership, communication, and project management skillsCreative thinker with strong business acumen and a passion for sustainability and innovationPreferred AttributesExperience working in a fast-paced or startup environmentAbility to translate technical product features into clear customer benefitsPassion for clean energy, environmental impact, and sustainable developmentAbility to manage multiple projects and stakeholders simultaneously