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Business Development Officer

Business Development Officer

FORMICA AgencyAccra, Ghana
15 days ago
Job description

Overview

At FORMICA Agency, we connect with the team, our clients, and society.

We are looking for a strategic, personable, and results-driven Business Development & Customer Acquisition Officer to lead all outreach and enrollment efforts for our clients program. You will be the face of the program for prospective families crafting compelling messages, driving sign-ups, and nurturing leads through to confirmed enrollment.

This role combines sales, marketing, and community engagement. You'll help build and manage our lead pipeline, connect with parents and schools, drive registrations, and support customer service needs in the lead-up to and during the summer program. If you enjoy working with people, closing deals, and being part of a youth-centered initiative, this role is for you.

You'll work closely with the Program Lead and the Communications team to design strategies that speak to our core audiences families, schools, and community networks that value creativity, confidence-building, and high-quality extracurricular learning.

NB : This is a contract role

What You'll Do

Outreach & Enrollment

  • Own and manage the end-to-end enrollment funnel  from initial inquiry to sign-up and payment.
  • Identify and pursue strategic opportunities to reach parents school visits, parent groups, WhatsApp communities, online forums, etc.
  • Follow up with all leads via phone, WhatsApp, and email in a timely, professional, and friendly manner.
  • Convert leads into paid signups, ensuring smooth onboarding for each family.
  • Maintain lead tracking documents and weekly enrollment updates.

Marketing & Communications

  • Work with the Program team to craft marketing messages , social content, and simple campaign materials to promote the program.
  • Coordinate paid or organic visibility efforts (e.g. social media posts, flyers, partnerships with influencers or parent groups).
  • Support the promotion of final showcase events, recap videos, and testimonials.

    • Customer Support & Administration

  • Respond to inquiries, FAQs, and concerns from parents in a timely and warm manner.
  • Keep detailed records of confirmed participants, payments, and special needs / notes for facilitators.
  • Collaborate with finance to ensure accurate invoicing and payment tracking.
  • Share key parent questions, trends, or concerns with the wider team for service improvement.

    • What You'll Bring

  • 13 years experience in sales, marketing, or community engagement bonus if in education, events, or youth programming.
  • Strong communication and persuasion skills you're a confident closer and a friendly communicator.
  • High emotional intelligence and ability to build rapport with parents and caregivers.
  • Ability to work independently and hit enrollment targets with minimal supervision.
  • Familiarity with using WhatsApp, Google Sheets, email platforms, and basic CRM-style tracking.
  • A passion for youth development and a belief in the power of learning beyond the classroom.

    • You'll Impress Us If You...

  • Have experience working with school networks, parent associations, or family-facing products.
  • Can write strong, engaging copy for marketing or email campaigns.
  • Are a natural networker who enjoys talking to people and creating win-win connections.
  • Have worked on campaigns or outreach in youth, education, or nonprofit sectors.

    • Our Recruitment Process

    Our hiring process is designed to ensure a great fit for both you and our client :

  • Application Review We carefully review all applications to shortlist top candidates.
  • Video Submission Shortlisted candidates will submit a brief video response to key questions.
  • Interviews Selected candidates will participate in one or more interviews to assess fit and expertise.
  • Client Submission Successful candidates are presented to our client for review.
  • Client Selection The client makes the final selection based on interviews and assessments.
  • Offer If selected, you will receive a formal offer and begin the onboarding process.

    • About Formica

    FORMICA is an early careers agency focused on empowering early-career professionals in Africa by bridging the gap between graduates and employers. We offer innovative and growth-focused solutions that connect young talent with career opportunities.

    Our mission? Equip graduates with the tools, skills, and networks to thrive, while helping businesses find and develop their next top performers. With tailored coaching, skill-building workshops, and smart data insights, we're fostering a vibrant and inclusive job market where talent and opportunity meet.

    Equal Employment Statement

    At FORMICA we accept ALL. FORMICA is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other status protected by law.

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    Officer Development • Accra, Ghana